Keyword syntax guide
Pradeep Malakar
Last Update vor 2 Jahren
Exact - It triggers when an exact keyword matches in a request. Eg. Backlink.
Phrase (*) - It triggers when the phrase of the keyword match in request. Eg. Backlink* (It triggers on backlink, backlinks keywords).
Not - It can be used for keyword exclusion. Eg. SEO not Backlink* (It triggers on SEO but the request shouldn’t contain Backlink, backlinks keywords).